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The million-dollar question is…
How can SEO help you grow and generate more revenue?
Firstly, SEO stands for Search Engine Optimization. It refers to methods taken to set up and optimize your web pages in a way that helps search engines such as google understand the products and services you are offering and helps put your website at the top of the results page. SEO aims to give your website a higher ranking in the search engine results page to increase the visibility of your website. In summary, SEO increases your organic traffic to your website, blog or online store.
Well, when you rank higher on a search engine results page, you have more brand visibility, which leads to more traffic, which generates more qualified leads and conversions in turn generating more sales and revenue.
These days, everyone uses search engines like Google, Bing, Yahoo, etc. to search for what they are looking for. SEO is therefore important to put your website, blog or online store at the top of the search engine results page so that users can easily find you in their searches.
From startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own eCommerce website, where they can sell their own products or services. In today’s post-COVID, competitive & convenience-focused society, no longer do consumers want to venture to the high street in order to buy items, instead, consumers want to shop from their own homes, making eCommerce a flexible solution for both businesses & buyers.
Why is SEO crucial for your business?
Visibility and Rankings:
SEO is important because it increases your visibility on a search engine results page, which makes it easier for consumers to find you. Visibility is linked to your rankings. When you rank higher on a search engine results page, the more prospects are likely to see you as majority of prospects are more likely to click in the top 5 suggestions that appear on the page. The more effective your SEO is, the more likely your website will appear at top of the results page, and so more people will click through to your site which is key for increasing your organic page ranking.
Visibility and Rankings:
SEO is important because it increases your visibility on a search engine results page, which makes it easier for consumers to find you. Visibility is linked to your rankings. When you rank higher on a search engine results page, the more prospects are likely to see you as majority of prospects are more likely to click in the top 5 suggestions that appear on the page. The more effective your SEO is, the more likely your website will appear at top of the results page, and so more people will click through to your site which is key for increasing your organic page ranking.
Increased Organic Web Traffic:
When you increase your visibility and rankings to appear in the top five positions on a search engine results page, prospects are more likely to click on your site which increase web traffic. If you are not on the first page, consumers are unlikely to scroll down to the second page and so your website won’t even be seen, which will look like it doesn’t even exist prohibiting web traffic.
Increased Organic Web Traffic:
When you increase your visibility and rankings to appear in the top five positions on a search engine results page, prospects are more likely to click on your site which increase web traffic. If you are not on the first page, consumers are unlikely to scroll down to the second page and so your website won’t even be seen, which will look like it doesn’t even exist prohibiting web traffic.
Brand Awareness:
People who find your website by using a search engine, and have a good customer experience are more likely to promote your brand for you. Ever heard the saying, your customers are your brand ambassadors?
Brand Awareness:
People who find your website by using a search engine, and have a good customer experience are more likely to promote your brand for you. Ever heard the saying, your customers are your brand ambassadors?
Builds Trust and Credibility:
When you appear at the top of a results page, users are more likely to trust your brand. This is because users know that google ranks websites at the top if the site is trustworthy, have something good to offer, is relevant to your search and off high quality. If users trust your brand, they are more likely to click to your site generating web traffic for you.
Builds Trust and Credibility:
When you appear at the top of a results page, users are more likely to trust your brand. This is because users know that google ranks websites at the top if the site is trustworthy, have something good to offer, is relevant to your search and off high quality. If users trust your brand, they are more likely to click to your site generating web traffic for you.
A better User Experience:
When you provide great content, increase your load speed, or make your site for functional and increase the usability (on-page SEO optimization), customers are more likely to engage with your site and are likely to spend longer on your site. It creates a seamless and positive customer experience therefore users are more likely to convert into potential customers.
A better User Experience:
When you provide great content, increase your load speed, or make your site for functional and increase the usability (on-page SEO optimization), customers are more likely to engage with your site and are likely to spend longer on your site. It creates a seamless and positive customer experience therefore users are more likely to convert into potential customers.
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