This is a basic guide to help your business attract more customers using the right keywords. Usually, when looking for new customers you want to do everything possible to make it easy for them to find you. Being listed on the first page of search results is crucial. For this to happen, you’ll need a thorough keyword analysis.
Keywords are specific phrases and words that you want to get your website ranked for. Your business needs to rank as high as possible on Google. This will increase your visibility, attract more customers and improve your ranking in the search engines.
For example, if you are in the top 10 results, you are more likely to be visited by many customers. That usually leads to more business.
If You Don't Optimize Your Website for the Right Keywords, You Won't Attract Customers!
Keyword research is the foundation of any successful website.
The more a visitor clicks on your site, the higher your site will move in the search engine rankings. What could happen if you fail to optimize your website for the right keywords?
1. Your website will not be found in the search engines' top results. This means that you will not be able to attract customers as they will be unable to find you on the internet.
2. Also, you will be missing out on potential customers which is bad for your business, because you’ll lose sales.
3. Thirdly, failing to optimize your website for the right keywords will also result to lack of relevant content.
4. Likewise, if you don’t use the right keywords, you’ll also not be able to understand your target audience correctly.
5. You have a lot to lose by not ranking high. People tend to trust websites that appear on the first page of search results.
Before we discuss the steps you should take to optimize your website for the right keywords to attract more customers, check out our free guide which instructs you in depth on this.
Steps You Should Take to Attract Customers Using the Right Keywords
1. Understand your customers
Having a good understanding of your customers and what they are looking for is important . Don’t just look at keywords with high searches. Focus also on keywords that your customers are using to reach you. Otherwise, you’ll miss out on potential revenue streams.
2. Use tools to choose the right keywords
Also, it’s important to find high volume, low competition keywords in order to drive the most traffic to your website. Without a doubt, tools can help you find these keywords. But you should know where to find them and how to interpret the results. Tools like HubSpot and others help you select the right keywords. They have a keyword tool which enables you to monitor rankings for your tracked keywords.
3. Identify areas of opportunity
Once you have identified the key terms for your website, you can then prioritize them for optimization. The most important keywords are those that have the highest volume, and are highly relevant to your business. They should be relevant to the product or service you offer. Also, they should have sufficient volume for the time, effort, and cost involved in optimization. Here are other factors to keep in mind when choosing the right keywords for your site:
- The keywords should be relevant to your business.
- Also, they should have enough search volume to be useful.
- Lastly, keywords should not be too competitive.
4. Use different variations
If your website covers many different topics, it is a very good idea to use different variations of your main keywords to optimize your site. There are several reasons why this is a good idea. Search engines index a website based on content. So every time you use a different variation of a keyword, you are adding content to your site and not just repeating it. Also, if you use different variations of your keywords, you will have more content to share with social media.
5. Leverage traffic analytics
The use of keyword traffic analysis is a great way to gain insight on your website content. There are different types of traffic analysis in the market but most are free and very user friendly. You can get a good idea of what your audience is looking for and the amount of searches for your specific keywords. This information will help you make better landing pages and optimize your website for the right keywords.
In summary, keywords are one of the most basic yet highly-important tools in any content marketer's arsenal. Keywords are how you connect with your audience, so use them wisely. You need to optimize your website for the keywords that are searched most by consumers. It allows them to find your website more easily. Otherwise, you won’t be able to attract customers looking for you among the millions of pages online with similar products.
Don’t forget to download our free guide which gives you access the secrets you need to unlock, for the search engines to rank your website higher.