Most business owners build a website, however they don’t focus on caring for their website, because they either don’t have the time or technical skills to do so. Today just having your site up and running is not sufficient. You need to ensure your website is running at full capacity and optimally, and this can only happen if you have regular updates and routine maintenance to keep up with changing digital space.
Why you should hire SEO Smart to take care of your WordPress website?
A team that has expertise in this field will know exactly what to expect, look out for, monitor and what to fix so that your website is top-notch and always running smoothly.
You can focus on other areas of your business such as increasing productivity and efficiency without worrying about handling your website.
You may not have the time, knowledge and capacity to make all the changes and software updates, but with our expertise we can do it for you.
It is an overwhelming process to handle on your own. Ensuring your website is always updated and secure so it can perform
We have WordPress Care Plans for every need & budget
Choose your payment cycle below and save!
Why should I take care of my WordPress website?
Security and Protection
This is one of the most important reasons to have regular maintenance. As more people engage in e-commerce it is imperative to keep your website security and latest software patches releases up to date in order to protect your data and the information your consumers provide from hacker attacks. An outdated site is prone to hackers stealing your data. A secure website also helps in your SEO ranking as it ensures your website is trustworthy.
Increasing optimization speed
Your site’s loading speed is important. Web pages that take ages to load may be annoying and turn users away to faster competitors that are just a click away. Even though you have amazing content, consumers would have to load it first. Therefore, every second counts as every second longer results in a drop in conversions. A faster site speed will improve the overall user experience, which means that users may buy more and even come back to your site. This will also improve your SEO ranking, as google will view your site as a great search result.
Improved user experience
A poor functioning website that is confusing, slow, not easy to navigate on different devices, has loading errors, broken links and error pages, out dated content and is not secure will drive users away from your website. Regular maintenance will constantly improve your site, increase functionality, and become easier to use which will in turn encourage users to stay on your website longer and engage with your website. A good user experience will leave an overall good impression of your company and increase your brand reputation.
Boosts SEO search ranking & traffic
Search Engine Optimization (SEO) determines the visibility or rather where on the search engines results page your site is displayed or ranked, based on the relevance of your content related to your user’s keywords search. Search engines like google raise rankings for websites that are regularly updated in order to provide the best quality content to searchers. Regular updates may include fixing broken links, having up-to date security measures, removing error pages, optimizing site speed, updating your site with the latest and valuable information, providing fresh content to keep your users interested, and updating relevant keywords and phrases so that you are providing search engines with new material to rank your site. A higher search ranking will increase your brand visibility, which will boost traffic by driving new and returning users to your site.
It is very important to get your website backed up in case there is a hiccup when updating your software as well as any plugins or themes. A reliable backup is necessary in case your system crashes or there is a problem with your websites program. This way your website won’t have to be built again from scratch but it would be easier to restore from a working backup. The two main elements that need backups are:
- The content (video files, text, images, audio files etc.)
A regular back up of these elements is important to prevent loss of plugins, files and content.
Monitoring and Tracking
This will enable you to gain insights to see if you are still in line with your online marketing goals. You can also measure metrics to track the progress of your campaigns and see if you are making enough conversions and meeting your sales goals. This will help you identify if you need to implement you new strategies or introduce new campaigns. You may not get these insights without proper maintenance and a team to handle it.
“If you want to double your eCommerce sales, you can either double the number of unique visitors, double the conversion rate or double repeat purchases”
“If you want to increase sales right now, focus on conversions or (relevant) traffic”
“If you want to increase online sales in the long run, focus on loyalty”