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TL;DR — What You Need to Know What is the opportunity? AI travel assistants — ChatGPT, Gemini, Perplexity, and Google AI Overviews — are now the first stop for a growing share of hotel research. When a traveller asks “what is the best boutique hotel in Nairobi for a business
TL;DR — What You Need to Know What is the opportunity? Buying a car is one of the highest-consideration purchases most people make — and the research phase has shifted significantly toward AI. “What is the best family SUV under KES 3 million in Kenya?” “How does the Toyota Hilux
TL;DR — What You Need to Know What is the opportunity? Choosing a school or educational institution is among the most consequential decisions a family makes. And increasingly, that decision process starts with AI. “What are the best international schools in Nairobi for a British curriculum?” “Which universities in Kenya
TL;DR — What You Need to Know What is the opportunity? B2B procurement has a new first step. Before a procurement manager issues an RFQ, before a factory engineer specifies a component, before a supply chain director shortlists suppliers — they increasingly ask AI. “What are the leading manufacturers of
TL;DR — What You Need to Know What is the opportunity? Financial questions are among the most commonly asked queries submitted to AI tools globally — and in Kenya specifically. “How do I start investing with KES 50,000?” “What is the best savings account in Kenya right now?” “How does
TL;DR — What You Need to Know What is the opportunity? Property buyers and renters increasingly start their search with a conversation, not a search engine. “What are the best neighbourhoods in Nairobi for a family with school-age children?” “How much does a three-bedroom apartment cost in Kilimani?” “What should
TL;DR — What You Need to Know What is the opportunity? A growing share of online shoppers now ask AI before they search. “What is the best blender for someone who makes smoothies every day?” “Which running shoes are good for flat feet?” “What skincare routine should I follow for
TL;DR — What You Need to Know What is the opportunity? The way people plan safaris and international travel has changed more in the last two years than in the previous twenty. A traveller sitting in London, Frankfurt, or New York planning a Kenya wildlife safari no longer opens TripAdvisor
