Specific Problem
By January 2025, Dune’s website generated ~1,200 organic visits/month, ranked for just 8 keywords in Page 1, and suffered slow speeds (60 desktop, 28 mobile). No clear lead-gen flow.
Measurable Improvements
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Traffic | ~1,200 | ~3,800 | +217% |
| Keywords in Top 10 | 8 | 36 | +350% |
| PageSpeed Desktop | 60/100 | 92/100 | +53% |
| PageSpeed Mobile | 28/100 | 70/100 | +150% |
| Conversion Rate | 1.1% | 3.4% | +209% |
Now ranking on Page 1 for “custom printed paper bags”, “tea sacks”, “global paper bags manufacturers”, “who makes takeaway bags in kenya?” and more.
Achievable Plan
- Redesigned site for usability & lead-gen
- Hosted on our WordPress Performance Optimized Server, implemented caching & compression
- Technical SEO: minification, schema, lazy-loading
- Content overhaul: product pages + blog
- Link-building with packaging & trade blogs
Relevant to Goals
The site now attracts high-value buyers needing sustainable paper packaging, showcasing Dune’s eco credentials and certifications.
Time-Bound—2 years
All improvements and results were achieved between January 2022 and December 2024—a strategic sprint with measurable ROI.
Key Takeaways
- Technical & content SEO combined deliver rapid traffic and ranking gains
- Optimizing load speed significantly boosts lead generation
- Sustainable brand messaging reinforces both trust and visibility
Rescue Your Website Today – Book a free strategy call today to discuss your unique requirements.
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Mehul Shah is the founder and managing director of SEO Smart Limited, a specialized WordPress and SEO agency based in Kenya. With nearly 20 years of experience, Mehul helps agencies and businesses build scalable SEO strategies, performance-optimized websites, and conversion-driven content marketing frameworks.