True Story: Our Ads Got Clicked—But Not by Humans
We created a compelling ad copy by understanding the target audience and researching the relevant keywords. We ensured that the associated landing page was properly optimized and had the ability to make conversions. We ran a tight campaign with:
- Good targeting
- Smart ad copy
- Clicks? Plenty
- But, Conversions? Zero.
Why did it happen like this?
The reason is click fraud.
Bots were draining our budget behind the scenes, and we were totally unaware of their presence. They were generating fake clicks on our PPC Google ads.
What Is Click Fraud?
Click fraud is all about manipulating pay-per-click (PPC) models. It is often done by bots or click farms. This activity significantly contributes to splurging your PPC budget.
Things happen in click fraud:
- Bots or competitors click your ads
- Fake clicks eat your ad spend
- You get nothing but skewed data
Why It’s Worse in 2025
AI-powered fraud is smarter than ever. It destroys metrics and reduces ROI. This non-genuine approach pulls down the performance of any action.
They do activities including:
- Mimics human behavior
- Comes from diverse IPs
- Even looks legitimate in reports
Also Read: SEO, SMM, or PPC in 2025? How to Pick the Right One Without Burning Your Budget
How to Protect Your Budget
In this smarter 2025 year, it is important that you thoughtfully protect your budget. By safeguarding it, ensure that your money is used for the right purpose to get accurate results on your campaigns.
For this protection, you can:
- Use click fraud detection tools
- Track conversions, not just clicks
- Narrow your targeting
- Monitor where your ads appear
What We Do Differently at SEO Smart
At SEO Smart, we design campaign strategies by focusing on results without getting trapped in any fraud.
Our every PPC campaign includes:
Fraud filters
Tight targeting
Real conversion tracking
Because we only care about one thing:
Conversions that Matter.
Think your ad budget is leaking?
Book Your Free PPC Audit Now!