Case Study: How MMA Advocates Ranked on Google in 90 Days

Specific Problem

In July 2024, MMA Advocates had no visibility in Google’s top 100 for competitive terms like “law firms in Kenya.”
Their domain authority was 0, and the mobile load speed was over 8 seconds — too slow for users and Google alike.

Measurable Improvements

Within just 90 days, we delivered the following:

Measurement period: July to October 2024. PageSpeed figures from Google PageSpeed Insights; Domain Authority and referring links from Moz; ranking pages from Google Search Console.

They now rank for valuable terms like “venture capital lawyers”, “fintech lawyers”, and “real estate lawyers in Kenya.”

Achievable Action Plan

• On-page SEO audit, meta tag and H1 optimisation
• Redirect chains and page speed issues resolved
• Page speed improved from 8s to 3.4s on mobile
• Content distribution across 30+ high-authority platforms
• Targeted keyword pages pushed into SERPs within 90 days

Relevant to Their Business Goals

MMA Advocates is a boutique law firm handling sensitive, high-value legal matters. Their new-found SEO visibility means corporate clients can now discover their services in Google — exactly when they need legal help.

Time-Bound Results

All these improvements were achieved in under 90 days. That’s not just SEO — that’s ROI.

Key Takeaways

• SEO isn’t just for eCommerce — it works brilliantly for legal firms too.
• Speed, structure, and search intent are the winning trio.
• Visibility builds credibility — and credibility builds conversions.