Author: Mehul Shah

Case Study: Fly ALS – Holistic SEO That Took Flight

Fly ALS, a prominent regional airline in Kenya, needed more than just SEO—they needed a complete digital rescue. Their website was slow, underperforming, and losing visibility to dominant competitors like AirKenya and SafariLink. Their goal: build long-term search authority, increase organic bookings, and strengthen their presence across key domestic routes—all without relying on expensive PPC campaigns.

You’re Not Late to Blogging — You’re Right on Time

It’s the same feeling as showing up at a party and wondering if everyone already left. (Spoiler: they didn’t. They’re just in the kitchen having the real conversations.

From Keywords to Kindred Spirits: How to Stop Writing for Google and Start Writing for People

Let’s be honest: blogging feels like magic when you are writing for people, not bots.

You opened your laptop with a heart full of stories, not a spreadsheet full of keywords. Your fingers danced across the keyboard, not because you had to post on Thursdays at 11am for the algorithm gods—but because you had something human to say.

Then came the advice.

Technical SEO vs. On-Page SEO: Understanding the Critical Differences

Search Engine Optimisation as a practice has gained much importance because it can greatly impact the way a website is visible to its targeted audiences. SEO can be of various types. Much like Technical SEO and On-Page SEO. Key Differences Between Technical and On-Page SEO All about Technical SEO The approach to Technical SEO in […]

What’s technical SEO? 5 technical aspects everyone should know

There are different ways a website can become increasingly visible to its target audience. SEO is one of the major components that makes it possible. Different factors contribute to helping a page be seen as well as rank higher in search results. Technical SEO is all about improving the different aspects of the backend to […]

Technical SEO Tools You Can’t Ignore In 2025 (Free & Paid)

Search engines have evolved into intelligent systems during 2025, thus requiring updates to your SEO approach. The demand for technical SEO in Nairobi has increased dramatically because businesses want to enhance their website performance and user experience together with search engine visibility. Digital marketers and business owners need the right tools to diagnose problems and […]

The SMART Marketing Framework: How to Choose the Right Channel in 2025

Why You Need SMART Marketing SMART marketing is crucial to make your objectives more understandable and attainable. But most marketing efforts fail in it because they’re built on: Guesswork Gimmicks Gut feeling We created SMART to fix that. We utilize data-driven strategies and clear metrics to drive meaningful results. What Is SMART? SMART is the […]

The Ultimate Guide to SEO Copywriting: Boost Rankings & Drive Traffic

The digital age has established content as the supreme ruler which controls every domain. All content types hold different levels of value. To achieve high Google rankings and drive specific website traffic, you must learn how to write for SEO. Businesses that want to expand their online presence need to understand how SEO copywriting works […]

Why Social Media Feels Noisy in 2025 (And What Smart Brands Are Doing Instead)

Feeling Ignored on Social? It’s Not You. You’re posting. You’re showing up. But the engagement is nearly negligible. Social media has started becoming more artificial every day. That’s because your audience is drowning in AI content. Their feed is crowded with AI-driven posts that may also not resonate on a personal level.  What’s Causing the […]

Click Fraud in PPC: How to Stop Wasting Budget in 2025

True Story: Our Ads Got Clicked—But Not by Humans We created a compelling ad copy by understanding the target audience and researching the relevant keywords. We ensured that the associated landing page was properly optimized and had the ability to make conversions. We ran a tight campaign with: Good targeting Smart ad copy Clicks? Plenty […]

How Google’s AI Overviews Are Changing SEO (And What You Can Do About It)

What’s an AI Overview? It is Google’s way of answering a user’s query directly—without needing to click your website. It aims to give users a quick piece of information about a topic based on multiple sources on the web. Its fundamental points include: Pulled from websites Google trusts Shown above traditional results If you’re not […]

SEO, SMM, or PPC in 2025? How to Pick the Right One Without Burning Your Budget

Let’s Be Honest… Digital Feels Overwhelming Right Now This article wasn’t born in a strategy room. It came from real-world pain. Last week, one of our PPC campaigns got hit by click fraud—AI bots were chewing through our budget. The week before, a client wanted instant results from SEO—expecting it to perform like Google Ads. […]

Why WordPress? 7 benefits of WordPress websites

If you are going to build a website, chances are you’ve already heard about WordPress. It’s not just popular. It’s the go-to choice for corporations, bloggers, and businesses. But why? Let’s break it down with seven good reasons WordPress is the favourite choice, especially for users who use WordPress Hosting in Kenya. Top 7 Benefits […]

How to Run a Cost-Effective Digital Marketing Campaign in Kenya [Tips & Free Tools 2025]

Digital marketing is the most effective way to grow a Kenyan company. Soon, it can get very expensive. You’re a solo entrepreneur, startup, or small business owner, no matter what. You need results without the expense. The good news is that it doesn’t take a lot of money to make a lot happen. Here’s how […]

Local SEO in 2025: How Businesses Can Dominate Local Search Rankings

Local SEO has emerged as the heartbeat of online success for businesses, especially the small to medium-sized ones that must be seen in a crowded market. In 2025, it’s not a “nice-to-have” but a necessity. Whether you’re the owner of a boutique café in Westlands, a high-traffic law firm in the CBD, or a speciality […]