Specific Problem
In July 2024, MMA Advocates had no visibility in Google’s top 100 for competitive terms like “law firms in Kenya.”
Their domain authority was 0, and the mobile load speed was over 8 seconds — too slow for users and Google alike.
Measurable Improvements
Within just 90 days, we delivered the following:
| Metric | Before | After | Result |
|---|---|---|---|
| Google PageSpeed (Desktop) | 65/100 | 94/100 | ✔ 45% faster |
| Google PageSpeed (Mobile) | 31/100 | 71/100 | ✔ 129% improvement |
| Domain Authority | 0 | 6 | ✔ Indexed & trusted |
| Backlinks | 3 | 29 | ✔ 866% increase |
| Keyword Rankings | None | 9 pages ranked | ✔ From 100+ to top 10–90 |
They now rank for valuable terms like “venture capital lawyers”, “fintech lawyers”, and “real estate lawyers in Kenya.”
Achievable Action Plan
- On-page SEO audit, meta tag and H1 optimization
- Redirect chains and page speed issues resolved
- Page speed improved from 8s to 3.4s on mobile
- Content distribution across 30+ high-authority platforms
- Targeted keyword pages pushed into SERPs within 90 days
Relevant to Their Business Goals
MMA Advocates is a boutique law firm handling sensitive, high-value legal matters. Their new-found SEO visibility means corporate clients can now discover their services in Google — exactly when they need legal help.
Time-Bound Results
All these improvements were achieved in under 90 days. That’s not just SEO — that’s ROI.
Key Takeaways
- SEO isn’t just for eCommerce — it works brilliantly for legal firms too.
- Speed, structure, and search intent are the winning trio.
- Visibility builds credibility — and credibility builds conversions.
Rescue Your Website Today – Book a free strategy call today to discuss your unique requirements.
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Mehul Shah is the founder and managing director of SEO Smart Limited, a specialized WordPress and SEO agency based in Kenya. With nearly 20 years of experience, Mehul helps agencies and businesses build scalable SEO strategies, performance-optimized websites, and conversion-driven content marketing frameworks.